Star Magic is the talent management arm of ABS-CBN. It boasts of a three-decade long history of discovering and training artists, and transforming them into icons. The legacy of Star Magic lies not only on its dedication to finding the brightest stars, but more importantly on its commitment to turning potential into talent, hard work into passion, and craft into artistry. With that level of commitment, Star Magic has also geared itself ready towards the innovative times of finding and creating the best platforms to showcase its talents’ abilities. Thus, the vision is clear as it is simple: Star Magic will always be at the forefront of making sure stars will shine at their brightest!
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